Sensitising The Society To The Adoption Of Pets, Forfurs Initiates A Social Awareness Campaign #Adoptdontshop

Forfurs, a premium pet-accessory brand, has initiated their #Adoptdontshop campaign across social platforms including various influential personalities as well as your girls and boys next door, showcasing heart-warming adoption stories of their pets. 

The Adopt, Don’t Shop movement took form in India in the year 2008. The main objective of this movement was to rescue and foster or adopt orphaned animals giving them a safe place to reside in. It reminds us that in a world where there are so many precious animals hungry for love, it may be better to cater to the abandoned animals before opting to purchase animals through breeders and other sources. 

ForFurs is avidly working towards this cause. Their new campaign #AdoptDontShop urges people to come up and tell the world the story of how they met their furry friends. The motive behind this campaign, according to Vanya Chandel (Founder of the brand), is “As a society, we must ask ourselves exactly why we want to own dogs, cats or any other domestic animals? Is it because we truly enjoy their companionship and love them? If the answer to this question is yes, then it should not matter which breed becomes a part of your family.” 

Vanya, a successful businesswoman in the pet industry, fell in love with dogs after being terrified of them her entire life, due to the inclusion of her bundle of happiness, ‘Hugo’, in her family. Her passion and love for these furry friends, along with the search for premium pet products for Hugo, is what led her to start ForFurs. 

The #Adoptdontshop campaign, which has been live on Instagram since the 14th of December 2020, has garnered various eyeballs. People from all over the country sent in their stories about how they first met their pets, whom they proceeded to adopt. With giveaways for the best stories sent, ForFurs chose the most inspirational stories sent by their followers.